A well-regarded entrepreneur and corporate consultant, Dawn Johnson leverages more than 20 years of experience as a high-level executive toward her role in helping CEOs and senior managers to implement business strategies for reorganization and growth. As the founder and CEO of DMJ Consulting in San Antonio, Texas, Ms. Johnson previously served as Executive Vice President and Chief Marketing Officer of the United States Automobile Association (USAA). She led the Fortune 200 company to achieve a nearly 95 percent customer satisfaction rating while simultaneously encouraging growth and development across all divisions. Dawn Johnson utilizes a wide range of abilities that extend across several different elements of business.
Earning her Bachelor’s degree in Journalism and Mass Communications from Kansas State University in 1984, Dawn Johnson joined USAA’s marketing team soon afterward. She spent nearly 15 years with the company’s marketing division, where she oversaw development and integration of marketing plans for the USAA Real Estate Company and the La Cantera Development Company. Working in several managerial roles within the department, Ms. Johnson advanced to President and CEO of USAA’s Financial Planning Services (FPS) unit in 2001. During her two-year tenure, she focused on implementing strategic development and rebranding initiatives aimed at better positioning FPS in the market and changing the company’s public appearance from that of strictly an insurance agency to a comprehensive financial services and products firm.
With her turnaround strategies at FPS considered a success, Dawn Johnson advanced to President and CEO of USAA’s Alliance Services division in 2003. Ms. Johnson spearheaded negotiations with USAA’s Alliance partners, ultimately leading to the creation of more product and service discount opportunities for customers and a growth in client satisfaction levels. In 2004, Dawn Johnson was appointed Executive Vice President and Chief Marketing Officer of USAA. As the primary marketing executive at USAA, Ms. Johnson expanded her skill set even further by developing and growing the company’s retention programs and creating stronger collaboration between the marketing and operations teams.
Residing in San Antonio, Texas, Dawn Johnson maintains an active lifestyle by reading, hiking, scuba diving, and working out in her leisure time. A travel and wine enthusiast, Ms. Johnson enjoys combining both interests during her vacations.
Former USAA executive Dawn Johnson is active in a wide range of charitable pursuits, and particularly enjoys supporting patient health organizations both in and outside of her San Antonio home. Dawn Johnson is a member of the San Antonio Clubhouse board of directors.
The San Antonio Clubhouse works to support men and women who live with mental illnesses. It provides valuable resources to people as they recover, allowing them to build relationships with other members and Clubhouse staff as they prepare to re-enter the workforce.
The Culinary and Dining Unit at the Clubhouse allows members to become familiar with food preparation best-practices and to cultivate healthy eating habits. Culinary and Dining Unit members help create restaurant-quality meals for their fellow members, handling everything from planning to cleanup.
Participants in this program help develop a monthly menu, including shopping for ingredients. They raise the fresh vegetables and herbs used in the kitchen on-site in raised gardening beds.
San Antonio, Texas, resident Dawn Johnson contributes to a number of community efforts and nonprofit organizations. Dawn Johnson also belongs to the board of trustees for the South Texas – San Antonio Chapter of the Leukemia and Lymphoma Society (LLS). Programs administered by the LLS include the Student Series.
The Student Series supports the LLS’s mission of finding a cure for lymphoma and improving the quality of life for individuals diagnosed with blood cancers. It engages children in pre-kindergarten through high school in an assortment of character education and philanthropy programs designed to encourage students to participate in fundraising and giving efforts. To maximize that impact students have on the lives of individuals with blood cancers, the series grows alongside students with programs tailored to each individual school level.
Programs in the Student Series include Pennies for Patients, Collect for Cures, and Students of the Year. Each program engages students in fundraising efforts for the LLS, and the Collect for Cures and Students of the Year initiatives involve a leadership development aspect to help motivate team work and creativity. Since the series’ inception, participating students have raised more than $315 million for breakthrough therapies and patient services. Furthermore, the series raised over $26 million during the 2015-2016 school year.
Dawn Johnson resides in San Antonio, Texas, and serves on the board of directors for several community organizations and nonprofit chapters. Before settling in San Antonio, Dawn Johnson studied at Kansas State University and participated in the Alpha Xi Delta sorority.
Alpha Xi Delta administers a number of national programs, such as the Leadership Coach Program.
Designed to help Alpha Xi Delta sisters develop leadership skills and enhance personal growth, the Leadership Coach Program provides one-on-one coaching to undergraduate sisters. The program focuses on multiple areas of personal development to foster self-reflection and responsibility, and manages educational initiatives that help students build communication skills and assist with career preparation. Individual and group coaching is available through the program.
In addition, the Leadership Coach Program for seniors is provided through StrengthsQuest and Bridges, which address different aspects of a student’s senior year. Bridges targets student’s role within the sorority and helps her develop the necessary skills to become a mentor to underclassmen. StrengthsQuest aims to increase the value of the college experience by helping students discover their natural talents and learn to apply those talents.
Dawn Johnson of San Antonio is a veteran insurance and financial services executive. A former member of the executive council of USAA, Dawn Johnson spends some of her free time scuba diving.
Scuba tanks are what hold divers’ air reserves while underwater, allowing them to swim with fish for extended periods of time. They are made from a variety of materials, including aluminum and steel. An average scuba tank holds a standard 80 cubic feet of air, compressed to 3,000 pounds per square inch. It can last a diver anywhere from 45 to 60 minutes at an average depth of 40 feet.
Contrary to popular belief, the tanks are not filled with pure oxygen. Rather, they contain a mixture of oxygen, nitrogen, argon, carbon dioxide, helium, and neon, which are prevalent in the Earth’s atmosphere. Nitrogen is the majority at 78 percent, oxygen comes in second at 21 percent, and the remainder is a mixture of other gases.
There are tanks with hybrid mixtures used by professional divers who intend on staying longer underwater or to compensate for the high pressure at depth. A good example is a nitrox cylinder, which has a higher concentration of oxygen, up to 40 percent, allowing more oxygen into the bloodstream.