Student Series Engages Students in Fundraising for Blood Cancer Effort

Leukemia and Lymphoma Society pic
Leukemia and Lymphoma Society
Image: lls.org

San Antonio, Texas, resident Dawn Johnson contributes to a number of community efforts and nonprofit organizations. Dawn Johnson also belongs to the board of trustees for the South Texas – San Antonio Chapter of the Leukemia and Lymphoma Society (LLS). Programs administered by the LLS include the Student Series.

The Student Series supports the LLS’s mission of finding a cure for lymphoma and improving the quality of life for individuals diagnosed with blood cancers. It engages children in pre-kindergarten through high school in an assortment of character education and philanthropy programs designed to encourage students to participate in fundraising and giving efforts. To maximize that impact students have on the lives of individuals with blood cancers, the series grows alongside students with programs tailored to each individual school level.

Programs in the Student Series include Pennies for Patients, Collect for Cures, and Students of the Year. Each program engages students in fundraising efforts for the LLS, and the Collect for Cures and Students of the Year initiatives involve a leadership development aspect to help motivate team work and creativity. Since the series’ inception, participating students have raised more than $315 million for breakthrough therapies and patient services. Furthermore, the series raised over $26 million during the 2015-2016 school year.

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Author: Dawn Johnson of San Antonio

A well-regarded entrepreneur and corporate consultant, Dawn Johnson leverages more than 20 years of experience as a high-level executive toward her role in helping CEOs and senior managers to implement business strategies for reorganization and growth. As the founder and CEO of DMJ Consulting in San Antonio, Texas, Ms. Johnson previously served as Executive Vice President and Chief Marketing Officer of the United States Automobile Association (USAA). She led the Fortune 200 company to achieve a nearly 95 percent customer satisfaction rating while simultaneously encouraging growth and development across all divisions. Dawn Johnson utilizes a wide range of abilities that extend across several different elements of business. Earning her Bachelor’s degree in Journalism and Mass Communications from Kansas State University in 1984, Dawn Johnson joined USAA’s marketing team soon afterward. She spent nearly 15 years with the company’s marketing division, where she oversaw development and integration of marketing plans for the USAA Real Estate Company and the La Cantera Development Company. Working in several managerial roles within the department, Ms. Johnson advanced to President and CEO of USAA’s Financial Planning Services (FPS) unit in 2001. During her two-year tenure, she focused on implementing strategic development and rebranding initiatives aimed at better positioning FPS in the market and changing the company’s public appearance from that of strictly an insurance agency to a comprehensive financial services and products firm. With her turnaround strategies at FPS considered a success, Dawn Johnson advanced to President and CEO of USAA’s Alliance Services division in 2003. Ms. Johnson spearheaded negotiations with USAA’s Alliance partners, ultimately leading to the creation of more product and service discount opportunities for customers and a growth in client satisfaction levels. In 2004, Dawn Johnson was appointed Executive Vice President and Chief Marketing Officer of USAA. As the primary marketing executive at USAA, Ms. Johnson expanded her skill set even further by developing and growing the company’s retention programs and creating stronger collaboration between the marketing and operations teams. Residing in San Antonio, Texas, Dawn Johnson maintains an active lifestyle by reading, hiking, scuba diving, and working out in her leisure time. A travel and wine enthusiast, Ms. Johnson enjoys combining both interests during her vacations.

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