Leadership Coach Program Builds Leadership Skills for Alpha Xi Delta

Alpha Xi Delta pic
Alpha Xi Delta
Image: alphaxidelta.org

Dawn Johnson resides in San Antonio, Texas, and serves on the board of directors for several community organizations and nonprofit chapters. Before settling in San Antonio, Dawn Johnson studied at Kansas State University and participated in the Alpha Xi Delta sorority.

Alpha Xi Delta administers a number of national programs, such as the Leadership Coach Program.

Designed to help Alpha Xi Delta sisters develop leadership skills and enhance personal growth, the Leadership Coach Program provides one-on-one coaching to undergraduate sisters. The program focuses on multiple areas of personal development to foster self-reflection and responsibility, and manages educational initiatives that help students build communication skills and assist with career preparation. Individual and group coaching is available through the program.

In addition, the Leadership Coach Program for seniors is provided through StrengthsQuest and Bridges, which address different aspects of a student’s senior year. Bridges targets student’s role within the sorority and helps her develop the necessary skills to become a mentor to underclassmen. StrengthsQuest aims to increase the value of the college experience by helping students discover their natural talents and learn to apply those talents.

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Author: Dawn Johnson of San Antonio

A well-regarded entrepreneur and corporate consultant, Dawn Johnson leverages more than 20 years of experience as a high-level executive toward her role in helping CEOs and senior managers to implement business strategies for reorganization and growth. As the founder and CEO of DMJ Consulting in San Antonio, Texas, Ms. Johnson previously served as Executive Vice President and Chief Marketing Officer of the United States Automobile Association (USAA). She led the Fortune 200 company to achieve a nearly 95 percent customer satisfaction rating while simultaneously encouraging growth and development across all divisions. Dawn Johnson utilizes a wide range of abilities that extend across several different elements of business. Earning her Bachelor’s degree in Journalism and Mass Communications from Kansas State University in 1984, Dawn Johnson joined USAA’s marketing team soon afterward. She spent nearly 15 years with the company’s marketing division, where she oversaw development and integration of marketing plans for the USAA Real Estate Company and the La Cantera Development Company. Working in several managerial roles within the department, Ms. Johnson advanced to President and CEO of USAA’s Financial Planning Services (FPS) unit in 2001. During her two-year tenure, she focused on implementing strategic development and rebranding initiatives aimed at better positioning FPS in the market and changing the company’s public appearance from that of strictly an insurance agency to a comprehensive financial services and products firm. With her turnaround strategies at FPS considered a success, Dawn Johnson advanced to President and CEO of USAA’s Alliance Services division in 2003. Ms. Johnson spearheaded negotiations with USAA’s Alliance partners, ultimately leading to the creation of more product and service discount opportunities for customers and a growth in client satisfaction levels. In 2004, Dawn Johnson was appointed Executive Vice President and Chief Marketing Officer of USAA. As the primary marketing executive at USAA, Ms. Johnson expanded her skill set even further by developing and growing the company’s retention programs and creating stronger collaboration between the marketing and operations teams. Residing in San Antonio, Texas, Dawn Johnson maintains an active lifestyle by reading, hiking, scuba diving, and working out in her leisure time. A travel and wine enthusiast, Ms. Johnson enjoys combining both interests during her vacations.

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